Ida Apulia Simatupang was appointed as the Bank’s Director of Digital Business & Transformation in January 2019. Previously, she served as the SME Director since October 2017.
With more than 20 years of experience in banking, consulting and consumer goods industries, her achievement in the past included her involvement in creating long-term profitable business strategies with the Boston Consulting Group, Unilever Indonesia, Permata Bank and Citibank.
Prior to join Commonwealth Bank, she was the Deputy Card and Loan Business Head of Citibank. She also held key roles in the business transformation in some of the above mentioned companies, including a number of major acquisitions and the deployment of effective and efficient communication plans.
Ida graduated from the Tepper School of Business, Pittsburgh, USA with a Master degree in Business Administration.
